More people than ever are expected to join the middle class over the next two decades because of shifting economic and political trends. These demographic changes are good for individual prosperity but will increase demand for already vulnerable natural resources. Sustainable practices in the production phase of products and services will not be enough to make a significant impact on the environment or human health. Society, especially industrialized nations, will need to alter its attitude toward consumption and ideas of health and happiness.
Enable and motivate consumers for sustainable lifestyles.
By 2020, people will be able to enjoy a better quality of life within social and planetary boundaries through the provision of more sustainable products and services and motivated to move towards more sustainable consumption patterns:
Create transparency on the footprint of consumption: A clear understanding of the key impacts across the full value chain that products have on social and planetary boundaries, from a country, consumer and company perspective
Provide more sustainable products and services: Products and services with improved environmental and societal impacts, which also enable people to improve their quality of life
Empower and motivate consumers: Reliable and actionable information on products and services as well as a motivating societal environment to drive consumers towards more sustainable consumption patterns.
Explanatory notes are available upon request.